Privacy Policy

1. Who We Are

Overhead Elite is a UK-based marketing company specialising in pay-per-booked-job lead generation for roofing companies. We are the data controller for any personal data collected through our website, booking systems, and marketing campaigns.

2. What Data We Collect

We may collect the following types of personal data:

• Contact information (name, email address, phone number, business address)
• Business information (company name, service areas, trade specialties)
• Booking and calendar data (appointment times, availability)
• Website usage data (IP address, browser type, pages visited, time on site)
• Communication records (emails, call notes, messages)

3. How We Collect Data

We collect data directly from you when you fill out forms on our website, book a strategy session, or communicate with us. We also use cookies and similar tracking technologies to understand how visitors use our website. Some data may be collected through our advertising partners and booking system providers.

4. How We Use Your Data

We use your personal data for the following purposes:

• To provide our marketing services and book appointments into your calendar
• To communicate with you about your account and our services
• To invoice you for booked jobs
• To improve our website, advertising, and service delivery
• To comply with legal obligations

5. Legal Basis for Processing (GDPR)

Under the UK GDPR, we process your personal data on the following legal bases: (a) performance of a contract when you engage our services; (b) legitimate interests in operating and improving our business; (c) your consent where explicitly given (e.g., for marketing emails); and (d) compliance with legal obligations.

6. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who help us deliver our services, including: advertising platforms (Meta, Google), booking system providers, payment processors, and analytics providers. All third parties are contractually bound to protect your data and use it only for the purposes we specify.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically, we keep client data for 6 years after the end of our working relationship to comply with UK tax and accounting requirements. You may request deletion of your data at any time (see "Your Rights" below).

8. Your Rights

Under UK data protection law, you have the right to: access your personal data; request correction of inaccurate data; request deletion of your data; restrict or object to processing; request data portability; and withdraw consent at any time. To exercise these rights, contact us at hello@overheadelite.com.

9. Cookies

Our website uses cookies to improve your browsing experience and analyse traffic. Cookies are small text files stored on your device. You can manage cookie preferences through your browser settings. By continuing to use our site, you consent to our use of cookies.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments. However, no internet-based service is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available at this URL. We encourage you to review it periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@overheadelite.com.